Hi there, I’m Jen – Thank you for stopping by!
I stumbled into all things style & beauty a little later than some women – not until my mid thirties. Over the last couple of years I have become an avid reader of beauty & fashion blogs as well as their YouTube counterparts. But something was missing. I didn’t always feel like I really saw myself in the women I was following. In many cases, I was a little older than the publisher and their intended audience.
It wasn’t just that though, I live in a very small town in Illinois and it always seemed as though everyone was located on a coast or within a major city.
I work from home and am not likely to be spotted in stilettos anytime soon. Still, I have always considered how I dress to be a direct reflection of my personality as well as a creative outlet.
I love makeup, but my purchases are budgeted for – there are definitely no “hauls” here. (And skin care, well that’s just pure anti-aging survival tactics.)
By trade, I am the founder and designer of the stationery line Dry Wit. This means I’m most likely to be found camped out in front of a computer or packing orders for customers.
All this to say, I’m confident I’m not alone. I wanted to create a space for women approaching, at, and over, 40 to turn for inspiration in the realm of style, beauty and skincare.
Women who like to be pulled together and polished – even if you are just running to the grocery store. (For the 10th time that week.)
I would love to hear from you and know what topics, products or trends you’d like to read about. Feel free to email me at Jennifer@Thissideof40.com – I’m most active on Instagram @Thissideof40 if you want to shoot me a DM!
By email at Jennifer@thissideof40.com
On Instagram at @thissideof40